Our Mission
To build and grow the Pride Group brand within East and Central Africa by offering excellent service at outstanding value and making every day experiences special and in return ensure customers come back again.
Our Vision
To be an industry leader in every business venture and to build customer value. We want to change the way people think about the service industry. Superior customer service, innovation through collaboration and always striving for excellence and quality to give customers an exceptional experience.
Our Brand Strategy
- Outstanding service
- Personalized services
- Value for money
- Creating an addictive experience
- Satisfactory and hap