“ I cannot stand to watch a possible gap in a market or customers being bullied by monopolies who believe they can exploit resources to their advantage by charging extremely high prices or by offering poor service. I am always ready to jump into any idea that I believe shall solve a pressing problem and hence giving customers choices and variety that they deserve. It is in the pursuit of the above, I got the motivation to create the various companies along with a fantastic team. My team is my strength without them this success would have never been possible.
The secret formula I work with is; Happy Staff = Happy Customers = Happy Profits = Happy Stakeholders
On identifying a gap in the market and or when setting up any new company my motto is; “Exceptional Products & Services at an Outstanding Value” Therefore, unless I am able achieve both the above, I would not venture into any new business; “

Mr Hasnain Noorani has over 11 years of experience creating and providing oversight on the strategic direction of hospitality, transport, energy, production, tours & travel industries. Within the diverse organizations he has managed a significant number of over 800 staff in the areas of business development, operations, sales, marketing, human resource among others. His expertise in areas of business continuity, organizational strategy development and design has seen the growth of a relatively small family business that he began with into a portfolio of some of the Kenya’s top services companies.

Hasnain took over his father business in 2006 which included a car rental and a driving school company, a¬fter graduating from the University of Nottingham with a first class honours in Manufacturing Engineering & Management.

Hasnain identified a gap in 3/4 Star Hotel Chain in Kenya due to his wide travelling and felt the need to fill the gap. He had a concept of “five star services at 3 star value”. The design for the first hotel started in 2009 and aft¬er 2 years of build time due to limited resources, 2011 saw the opening of PrideInn Hotels & Conferencing. The first 6 months of the hotel were very successful and Hasnain embarked on an expansion programme. Over a span of 5 years he opened a total of 7 hotels catering to 4 different market segments to include PrideInn Express (Budget Brand), PrideInn Business (Business Brand), PrideInn Suites (long stay) and PrideInn Plus (Luxury & Business Brand).

It is due to his entrepreneurial spirit that in just over a period of 5 years, he managed to establish various individually run profitable companies to include PrideInn Hotels, PrideDRIVE, PrideFUELS, Cake City, Pride Conference Centre (Nairobi), Drinks Factory, Shawarma Express, Paradise Convention Centre (Mombasa), PrideInn Kitchens, Royal Kitchen Multi Cuisine Restaurants, Glory Safaris & Expeditions.

Hasnain believes in delegating and empowering his team members, who credits for the great success of his portfolio companies.

His motto is always one ‘Exceptional Products & Services at an Outstanding Value”. He has been able to consistently deliver the motto by simply having Happy staff.

“ Through my global work experience combined with the various projects and initiatives that I have implemented in a fast growth country. My operational excellence has led to continuous improvement and growth of Pride Group. Creation of employment opportunities has greatly contributed towards the growth each businesses. Through my leadership in implementing innovative business development strategies, I continue to build a large workforce of top industry professionals who have contributed towards actualizing the company objectives. I have also been keen to particularly motivate and build my staff through continuous development i.e. periodic trainings, international business travel and involving them in the corporate strategy development, which in return has led to significant staff retention.

I am optimistic that Pride Group shall grow to even greater heights and I believe that with continued support from my Team, Pride Group shall go down the history books as a “Game Changer” in East & Central Africa. “ says Mr Noorani enthusiastically.